We have built more than 400 stores since 2014, and run over 100 WooCommerce-to-Shopify migrations. The same nineteen things catch people out. Not exotic things – ordinary, boring, expensive things, learned in the wrong order. Each of these is a…
Most AI prompt lists you find online were written for American stores. They assume Stripe, they assume USPS, they assume a customer who has never heard of load-shedding or lay-by. Feed them to ChatGPT and you get copy that reads…
After twelve years and 400+ South African store builds, we kept giving the same advice in the same onboarding calls: which platform at which margin, why the gateway fee stack matters more than the sticker rate, how to price so…