After twelve years and 400+ South African store builds, we kept giving the same advice in the same onboarding calls: which platform at which margin, why the gateway fee stack matters more than the sticker rate, how to price so growth doesn’t bankrupt you, what POPIA actually requires, why the discount you’re planning costs triple what you think. So we wrote it all down properly — and today it goes on sale as the SA eCommerce Bundle 2026.
What’s in the bundle
1. The SA eCommerce Playbook 2026 — a 19-chapter operator manual written in build order. It starts with how a store actually works (the order, money and product flows, drawn as diagrams), moves through what to sell and how to source it, the platform decision, payments, pricing maths, shipping, and the full legal trio (POPIA, CPA, VAT — each with a fill-in template). Then the growth half: brand, SEO, Google Ads, Meta, retention, and conversion science. It closes with AI for eCommerce, the KPI dashboard, the launch playbook, and the twelve pitfalls that kill SA stores.
2. The SA eCommerce Report 2026 — the market research companion: the market sized honestly at ~R130bn online retail, the mobile-first shopper, how South Africans actually pay, the logistics revolution, the SARS regulatory reset that ended the Shein/Temu free ride, Takealot vs Amazon, and a marketplace map for independent sellers.
3. The Working Toolkit — five live Excel calculators (unit economics with a discount reality-check and LTV, platform cost comparison, a 13-week cash forecast, the launch checklist, and the weekly KPI dashboard) plus three editable Word legal templates ready for your details and an attorney’s once-over.
Three numbers from inside
R1,000 becomes ±R816. The Playbook opens with a ledger tracing a R1,000 order through gateway fees, platform fees and VAT before a cent of product cost is paid. If you’ve ever wondered where the money goes — it’s on one page.
A 10% discount needs 40% more orders. At a typical 35% contribution margin, a “small” discount has to generate 40% more orders just to break even. The formula is in Chapter 5, along with the cheaper levers that feel just as generous to customers.
Eight numbers run the store. Sessions, conversion, AOV, CAC, ROAS, repeat rate, contribution and cash runway — with honest SA benchmark ranges and, for each, exactly what to check the week it drops.
Why R500
Because the point is for people to actually use it. The legal templates alone would cost multiples of that to draft from scratch. Every purchase comes with instant download, lifetime updates when we revise the bundle, and real human support if you get stuck on anything inside.
Every rate in it is verified against provider pages as of mid-2026, every law is cited by its actual section, and every chapter ends with an “Operator’s Takeaway” — the do-this-now version. It’s the manual we wish every client had read before their first call with us.
→ Get the bundle now (R500, instant download) · See everything inside first
Prefer to have the store built for you? That’s our day job — get in touch.
