Email, social, Google Ads, influencer and growth marketing
Marketing & Growth · Strategy·August 2026·12 min read How to drive traffic to a new online store: the channel playbook for SA stores “Build it and they will come” is the most expensive lie in ecommerce. A new store has…
Marketing & Growth · AI & Automation·July 2026·11 min read AiTrillion review (2026): the all-in-one marketing app for Shopify — is one tool better than many? AiTrillion bundles email, loyalty, reviews, pop-ups, push, affiliates and more into a single Shopify…
CRO & UX · Marketing & Growth·July 2026·11 min read Best Shopify upsell & cross-sell apps: how to lift average order value (2026) The cheapest extra revenue comes from the customer already buying. Upsell and cross-sell apps lift your average…
CRO & UX · Marketing & Growth·July 2026·11 min read Best Shopify review apps: Judge.me vs Loox vs Yotpo (2026) Product reviews are one of the cheapest, most reliable conversion boosts you can add to a store — shoppers trust…
Marketing & Growth · South Africa·July 2026·11 min read MailerLite review (2026): is it the right email tool for your South African store? MailerLite is the email platform we recommend to most SA stores starting out — affordable, genuinely easy…
Marketing & Growth · South Africa·July 2026·12 min read Email marketing for South African online stores: the flows that actually make money Email is the highest-ROI channel in ecommerce — you own the list, it costs almost nothing, and a…
Strategy · Marketing & Growth · South Africa·June 2026·12 min read Black Friday readiness for South African online stores (start now, not in November) Black Friday is the biggest sales event on the SA retail calendar — and the day…
CRO & UX · Marketing & Growth·June 2026·11 min read Abandoned cart recovery: the South African store’s playbook Roughly 7 in 10 online carts get abandoned before checkout. That’s not lost demand — it’s interested buyers who got that close…
Shopify · Marketing & Growth·June 2026·13 min read How to rank your Shopify store on Google in South Africa (SEO that actually works) SEO is the traffic that doesn’t stop the moment you stop paying for it. It’s also where…
Marketing & Growth · South Africa·June 2026·12 min read Google Ads for eCommerce in South Africa: what it costs and what ROAS to actually expect Google Ads can be the fastest way to put your products in front of buyers…