We have built more than 400 stores since 2014, and run over 100 WooCommerce-to-Shopify migrations. The same nineteen things catch people out. Not exotic things – ordinary, boring, expensive things, learned in the wrong order. Each of these is a…
Most AI prompt lists you find online were written for American stores. They assume Stripe, they assume USPS, they assume a customer who has never heard of load-shedding or lay-by. Feed them to ChatGPT and you get copy that reads…
South Africa · Strategy·August 2026·12 min read How to sell clothing and fashion online in South Africa Fashion is one of the biggest and most competitive online categories in South Africa — and one of the trickiest to get right,…
South Africa · Shopify·August 2026·9 min read .co.za vs .africa vs .com: choosing the right domain for your SA online store Your domain is your store’s address and a quiet signal of who you are and who you serve. For…
South Africa · Strategy·August 2026·10 min read Load-shedding and your online store: keeping sales running when the power doesn’t One of the quiet advantages of selling online in South Africa: your store doesn’t switch off when the power does —…
South Africa · Strategy·August 2026·11 min read VAT for South African online stores: when to register and how it works VAT is one of the most misunderstood parts of running an SA online store — and getting it wrong, in…
South Africa · CRO & UX·August 2026·12 min read Returns, refunds & the Consumer Protection Act: what SA online stores must know South African customers have real, legally-protected rights to return goods — and a returns policy that ignores them…
South Africa · Strategy·August 2026·12 min read POPIA compliance for South African online stores: what you actually need to do If you collect customer names, emails or addresses — and every online store does — POPIA applies to you. It’s…
CRO & UX · South Africa·August 2026·11 min read Mobile commerce in South Africa: why mobile-first isn’t optional Most of your South African customers are shopping on a phone, often on mobile data, sometimes on a patchy connection. If your…
Marketing & Growth · Strategy·August 2026·12 min read How to drive traffic to a new online store: the channel playbook for SA stores “Build it and they will come” is the most expensive lie in ecommerce. A new store has…
Strategy · South Africa·August 2026·12 min read Dropshipping in South Africa: an honest guide (does it actually work here?) Dropshipping is sold as the easy, no-capital way to start an online store. The model is real and legitimate — but…
CRO & UX · Strategy·July 2026·13 min read Conversion rate optimisation: a practical guide for South African stores Doubling your conversion rate doubles your revenue without spending a cent more on traffic. CRO is the highest-leverage work in ecommerce —…
CRO & UX · Shopify·July 2026·11 min read How to write product descriptions that actually sell (and where AI fits) Your product description is your silent salesperson — it’s what closes the sale when no one’s there to answer questions.…
Strategy · South Africa·July 2026·12 min read The true cost of running an online store in South Africa (the full breakdown) Most people budget for building a store and forget what it costs to keep one running. Platform fees, payment…
Marketing & Growth · AI & Automation·July 2026·11 min read AiTrillion review (2026): the all-in-one marketing app for Shopify — is one tool better than many? AiTrillion bundles email, loyalty, reviews, pop-ups, push, affiliates and more into a single Shopify…
CRO & UX · Marketing & Growth·July 2026·11 min read Best Shopify upsell & cross-sell apps: how to lift average order value (2026) The cheapest extra revenue comes from the customer already buying. Upsell and cross-sell apps lift your average…
Shopify · South Africa·July 2026·10 min read Sufio review (2026): proper VAT-compliant invoicing for your Shopify store Shopify’s built-in order documents aren’t real invoices — and once you’re VAT-registered or selling B2B in South Africa, that becomes a problem. Sufio…
Shopify · CRO & UX·July 2026·10 min read Searchanise review (2026): the smart search & filter app for Shopify stores Customers who use your site search convert at far higher rates than those who don’t — if they can actually…
CRO & UX · Marketing & Growth·July 2026·11 min read Best Shopify review apps: Judge.me vs Loox vs Yotpo (2026) Product reviews are one of the cheapest, most reliable conversion boosts you can add to a store — shoppers trust…
Marketing & Growth · South Africa·July 2026·11 min read MailerLite review (2026): is it the right email tool for your South African store? MailerLite is the email platform we recommend to most SA stores starting out — affordable, genuinely easy…