CRO & UX · Strategy·July 2026·13 min read Conversion rate optimisation: a practical guide for South African stores Doubling your conversion rate doubles your revenue without spending a cent more on traffic. CRO is the highest-leverage work in ecommerce —…
CRO & UX · Marketing & Growth·July 2026·11 min read Best Shopify upsell & cross-sell apps: how to lift average order value (2026) The cheapest extra revenue comes from the customer already buying. Upsell and cross-sell apps lift your average…
CRO & UX · Marketing & Growth·July 2026·11 min read Best Shopify review apps: Judge.me vs Loox vs Yotpo (2026) Product reviews are one of the cheapest, most reliable conversion boosts you can add to a store — shoppers trust…
Strategy · South Africa·June 2026·12 min read Shipping & delivery for South African online stores: couriers, costs, and the free-shipping question Shipping is the number-one cause of abandoned carts in South Africa — and the area where most stores either…
CRO & UX · Marketing & Growth·June 2026·11 min read Abandoned cart recovery: the South African store’s playbook Roughly 7 in 10 online carts get abandoned before checkout. That’s not lost demand — it’s interested buyers who got that close…
South Africa · Strategy·June 2026·14 min read Buy Now, Pay Later in South Africa: the honest 2026 guide for online stores PayJustNow, Payflex, Float, MoreTyme, HappyPay, Mobicred, LayUp — the SA “pay later” market is crowded, the fees are quietly…
CRO·May 2026·6 min read 10 tips on how images can improve your conversion rate The human brain processes images in 13 milliseconds. That’s how long you have to convince a customer your product is worth their money. Here’s how to…
Shopify · Features·May 2026·3 min read Shopify now includes live chat for all merchants Shopify announced free live chat for every store regardless of plan. Live chat plays a huge role in converting browsers into buyers — here’s how to…
CRO·May 2026·5 min read eCommerce dos and don’ts Knowing what drives customers away is the first step to building a checkout experience they actually enjoy. Here are the dos and don’ts every store should know. The DOs ✅ Detailed product…